Adventure.Travel
Adventure.Travel is the go-to source for information on adventure travel that prioritizes sustainability, serves as a force for good, and transforms people and places. From research and trends to best travel practices, ideal gear, and destinations and operators with outstanding commitments to responsible travel, we have everything you need to make sure your adventures align with your values.
What is Adventure.Travel?
Adventure.Travel is the Adventure Travel Trade Association’s consumer-facing brand. It is the go to source for information on adventure travel that prioritizes thoughtful exploration, sustainability, and the transformation of people and places for the better. From tourism insights and trends to best travel practices, gear reviews, and destinations and operators with outstanding commitments to responsible travel, Adventure.Travel (A.T) offers everything travelers need to align their adventures with their values.
Why Advertise with Us?
Adventure.Travel connects you with our growing community of interested, active adventure travelers. The A.T website and newsletter provide compelling content including videos, images, and well-crafted stories travelers want to see.
Stats & Examples
57k+ Email Audience Size
22%
open rate
1.6%
click rate
53%
desktop
47%
mobile/tablet
40%
male
69%
female
89%
USA based
readership
18-24: 3%
25-34: 17%
35-44: 21%
45-54: 16%
55-64: 17%
65+: 21%
Example
Click on image to see full newsletter example
Example
Click on image to see full newsletter example
14,400+
total page views per month
12,500+
unique page views per month
77%
desktop
23%
mobile/tablet
57%
male
43%
female
18-24: 14%
25-34: 29%
35-44: 16%
45-54: 14%
55-64: 14%
65+: 13%
US - 34%
Canada - 5%
India - 3%
Australia - 2%
Nepal - 1%
Mexico - 1%
China - 1%
Brazil - 1%
Other - 52%
Example
11,300+
page likes
6,200+
followers
Advertising & Campaign Options
Ad appears in one A.T email sent every other month.
Two ad options available:
per ad
per ad
per ad
per ad
per ad
per ad
per ad
per ad
per ad
Ad featured for one month on the A.T website.
Two ad options available:
per ad
per ad
per ad
per ad
per ad
per ad
per ad
per ad
per ad
Destination pages are live for 12 consecutive months on Adventure.Travel and include:
Brand Focused (Destination/Operator/Gear)
Together, we determine a theme that will help you promote your brand. For example, we could promote a certain itinerary, a specific destination, an activity or a time of year for visiting. You submit the content. We help edit it.
Issue/Topic Focused
You sponsor an email campaign on a theme, topic or initiative we choose (i.e. climate change, indigenous tourism, etc.). Contact us for a complete list of possible themes. We write the content. You review and sponsor it.
The ATTA and Adventure.Travel offer consumer, trade, or joint creative campaigns for your brand. Based on your needs, we can work with your brand on a small campaign, or work to connect you with partners for a larger global campaign. Sample opportunities include Coop marketing campaigns, Adventure.Travel or AdventureTravelNews “takeover” campaigns, mission, inspiration and action oriented campaigns, and more.
